Trainer Development

First, CST will help you develop your ideal brand of Super Trainer.

• What are their most fundamental attributes?
• What kind of energy and workout do they provide?
• Who are the people that they will be serving?
• What are your expectations about production for each trainer?
• How many trainers are ideal for your business?
• What kind of results do you expect your trainers to produce?
• How will results be measured and rewarded?

Second, we perform a Trainer Branding Analysis, contrasting your ideal brand with your current staff (if you have one already).

• Which of your trainers are pushing your brand forward?
• Which trainers are holding it back?
• Which trainers have potential and are worth the investing in?
• What systems and policies do you already have in place to achieve your ideal training department?

Next, we use a variety of methods, including seminars, 1-on-1 coaching, workshops, our Super Trainer Quality Control System, trainer recruitment, and internships to cultivate your ideal brand of trainer. We can help you determine which combination of services will work best for your goals. 

Often, we start with a workshop or seminar and then progress to 1-on-1 coaching services.  Here, we can delve deeper into empowering each member of your training staff with self-investment strategies, knowledge, and goal setting.

Our main focus is on developing a staff of persona trainers with exceptional interpersonal and leadership skills, mastery of customer service, and a better understanding of how to access the client’s psychology.

We have a superb team of presenters and have relationships with several Certifying bodies to ensure that your staff is well rounded and at the cutting edge of exercise knowledge.

Trainer Recruitment

We have managed, mentored, lectured and coached over 100 trainers during the last 8 years. We have the relationship and trust of a network of trainers in New York City, along with the intimate knowledge of their strengths, weaknesses, and potential.

We own and operate ptbizcoach.com, providing us with a continuous stream of professional trainers who are seeking to invest in themselves and grow their careers.

CST has created in roads into various institutions that provide us with a constant stream of new trainers with very high potential. They are often the most exciting to work with, as they can be molded to match your brand from their core.

Client Recruitment and Retention

The essence of both client recruitment and retention is a staff of SuperTrainers. More than any marketing, advertising, or public relations campaign, your staff can put the brightest smile on the face of your company, inviting new clients in for the first time, and keeping current clients for life.

We create Quality Control Systems and Referral Systems that are semi-automatic. We can ensure that all of your members and clients are receiving an exercise experience that consistently exceeds their every expectation.  At the same time, we will help you exceed your expectations about what your elite training department is capable of achieving.

Customized Fitness Solutions

If you already have a team of trainers, click HERE to take our free survey, which will help clarify your needs, and we will call you back with a free outline of steps you can take to achieve your goals.

If you are looking to build a team of elite trainers from scratch, please contact us directly.  Thanks.